|You can have anything you want. So long as you want Tuborg.|
I've been doing a great deal of the latter this summer at music festivals. The first time I went to Glastonbury in 1987 most people hadn't heard of it, and for those who had, to suggest going was about the same as suggesting you quit your job, start freebasing crack and buy a mangy dog on a piece of string.
In 1987, the only mention of Glastonbury in the national media was the number of arrests (it was never pointed out that this number was always far lower than in any town of a population size equivalent to the festival over the weekend). Now it gets wall-to-wall coverage, and tickets are impossible to come by. And so we've seen a huge proliferation of festivals, with several happening every weekend from June to September. When we look at declining beer sales figures every summer, it's a shame these events aren't monitored. The picture might look a little different if we could take into account a hundred thousand people drinking steadily for three days each weekend.
Festivals are now big business, and big brands are all over them. And this led to two very different beer experiences at the festivals I attended this summer.
The Latitude Festival is held just outside Southwold in Suffolk. Recently it was taken over by Festival Republic, who also run Reading, Glastonbury and various other festivals. The organisation has signed a deal with Carlsberg to supply Tuborg lager and Somersby cider to all these festivals. At Latitude, at the ten or so bars around the festival site, Tuborg was the only lager on offer, Somersby the only cider. Hobgoblin was on sale too - for some reason. Whether Carlsberg thought this was a better bet than their own Tetley's beer, or festival republic signed a separate ale deal with Marston's, I'm not sure.
I have nothing against Carlsberg really, even if I don't drink much of it myself. Tuborg is no better or worse than its mainstream competitors. Personally I don't like Somersby, but other people do. And while I like the odd pint of Hobgoblin, it's far too dark and heavy for a sunny festival weekend. After all, it's achieved huge success by positioning itself as a beer for late Autumn. With these beers as the only choices on offer, anywhere, for four days, I ended up simply not drinking very much beer.
The Green Man Festival in South Wales is very different. It's still independent. This year there was a real ale tent stocking 99 different Welsh ciders and cask ales. At the other beer tents on the festival site,